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Insight and strategy consultancy · Brooklyn and London

What people really say about your brand.

We listen to what people say about brands online, in writing and on camera. Then we tell marketing, communications and product teams what it means and what to do next.

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Recent work

Work that started with listening

Global sportswear group

The running shoe that became a night-out shoe

Sales of a 40-year-old trainer were climbing among young adults and nobody at the brand knew why. We found the answer in 38,000 posts: a club scene in Manchester and Berlin had adopted it. The next campaign was built with the people who started it.

+22 ptsconsideration among 18 to 24 year olds
Global beauty group

The 400 creators who really sell skincare

A beauty group was paying famous names and seeing little return. We looked at who shoppers said had persuaded them. It was 400 small creators, mostly pharmacists and skin therapists with under 20,000 followers. They became the new programme.

3.1×engagement compared with the previous creators
US restaurant chain

A food-safety rumour, over in 72 hours

A video filmed in one branch reached 1.9 million views overnight. We flagged it nine hours in, showed the communications team which claims were spreading and which were not, and advised on the response. The story never reached national news.

72 hrsfor conversation to return to normal
Skincare brand

What a serum should really promise

Reviews were glowing but returns were high. We read and watched 61,000 reviews and unboxing videos. People loved the results by day 30 and hated a pump that broke in the first week. The brand changed its claim and its packaging.

−18%product returns in the following six months
What we do

We help brands understand people

Clients come to us when they need to know what people are really saying, and what to do about it.

Brand and reputation

How people see you, how that is changing, how you compare with competitors, and what to do when something goes wrong.

Culture and trends

The conversations and shifts shaping your category, spotted before they reach the mainstream.

Creators and communities

Who really influences your audience, where they gather, and how to work with them.

Product and innovation

What customers say about products, yours and others’, and what to build, fix or claim next.

  • Social listening
  • Video and audio analysis
  • Consumer research
  • Trend reports
  • Brand tracking
  • Competitor benchmarking
  • Creator discovery
  • Crisis monitoring
  • Review analysis
  • Campaign strategy
  • Workshops
  • Always-on reporting
How we work

Listen. Make sense. Advise.

  1. Listen

    We collect what people say about your brand and category across social video, comments, reviews, forums and search.

  2. Make sense

    Analysts and strategists work out what matters and why. Machines do the sorting. People do the reading.

  3. Advise

    You get a clear recommendation, the evidence behind it, and a team that stays with you while you act on it.

We are independent and tool-agnostic. Most of what people say about brands is now said out loud, on camera, so we watch as well as read. We license the best social and video intelligence platforms we can find, and we review that choice every year.

What clients say
“They told us what was coming three weeks before our own dashboards did.”
VP Communications, US restaurant chain
We work with brands in
  • Beauty
  • Sportswear
  • Food and drink
  • Restaurants
  • Travel
  • Entertainment
  • Consumer technology
Contact

Your consumers are talking. Let’s listen.

Send us a message and we will reply within two working days.

BrooklynDumbo, Brooklyn, New York
LondonClerkenwell, London EC1
We never share what you send us.
Or email hello@overheardstrategy.com